Another year, another major fuckup by a big brand. Last year it was Audemars Piguet and the Code 11:59…and apparently ALS saw that and decided…”We want a piece of that!”
But before I get started, let me just say this. This is another watch, just like Code 11:59, that you can use as a filter to see which media outlets are giving you honest reviews and which are sell outs that’ll say anything to suck up to the brands just because they got a free trip to Switzerland(or in this case Germany) and just because they are hoping to get some of that sweet sweet advertising dollars.
So with that out of the way, lets get started…
1. The size is pretty much perfect, at 40.5mm and 11.5mm thickness…this hits all the perfect proportions(12mm is the holy grail of thickness in my book)
2. It has decent water resistance at 120M
3. Its a unique movement for this watch, which is always interesting…and on top of it, it has the day and date controlled by a mono pusher crown, which makes it a bit more interesting than the usual movements
4. The overall design of the dial is just about perfect
5. At $28,800 the price is not too bad for an ALS piece, and it slides in nicely between AP Royal Oak and PP Nautilus
The bad:(and booooooy is there a lot to pick from here)
1. The big thing, the case. The crown guard is a total failure. Talk about fucking up the symmetry. This is completely unacceptable in this price range.
2. Another obvious choice, the bracelet. This wouldn’t be acceptable on a MVMT watch, let alone something on this level. Its just downright ugly and cheap looking. To go back to my earlier point, ANY news outlet that doesn’t point this out are sell outs.
3. The crown, its just so cheap looking, I’ve seen Timex watches with better crown than that
4. New movement, also means that you are pretty much gambling with reliability. And keep in mind, ALS only has a 2 year warranty on their watches(3 if you pay full retail at the boutique)…so it won’t be too long until you get to pay for repairs yourself….and you can probably guess that repair from the likes of ALS won’t be cheap.
5. The overall design already looks dated. And that’s dated, not vintage. This look like an 80s Tag Heuer…and that is in no way, shape or form a good thing.
Overall? That’s gonna be a big fat no from me. I wouldn’t buy this watch even if I won the lottery…hell if someone gave me one, I’d flip it right away and buy the 38.5mm ALS Saxonia with the big date in white gold for $2K less! That’s right, a very similar watch in precious metal costs less than this thing…AND it has a better date placement.