Bremont Hercules is proof that Bremont has lost their fucking minds

So another day, another Bremont limited editions that throws parts from some historic plane into it. This time its parts from the “Spruce Goose”, that huge plane that Howard Hughes flew for like 2 minutes.

Anyways, nothing special these days for Bremont…another parasitic attempt to cash in on someone else’s history. But that’s par for the course with Bremont…the real big WTF moment is the price……which I’ll discuss in a moment.

First the good:
1. Its a beautiful watch no doubt about it.
2. The Spruce Goose connection is still pretty cool, if we ignore the price for a second.
3. It’s a GMT, so not just another automatic
4. It has the “in-house movement”…I put that in quotes to remind everyone that Bremont was caught lying about calling the predecessor to this movement in-house. At least this time they are honest about admitting that it was built for them by La Joux Perret
5. I especially like the wooden rotor

Now the bad:
1. This absolutely has to come first…the PRICE. This is Bremont. The company that makes ~$3,000 watches…basically a fancier Christopher Ward. They have absolutely no business charging $30,995 for a watch. Yes thats for the platinum version, but how much do you think platinum costs? Platinum sells for $30/gram today….so if this is a 150 gram watch, we are talking about $4,500 worth of platinum. The stainless steel model is $12K….so we have a $16,500 watch…which means you are overpaying about $15K more…just to be able to say you have a platinum watch. This is insane…who do they think they are?
2. The watch looks cool, but that bezel is all but guaranteed to attract dust
3. I’m really not a fan of special editions that put the edition name on the dial. Its just tacky
4. The crown is a bit mismatched, it belongs on a vintage watch
5. Skipping 6 and 18 on the dial makes this watch look cheap.

Anyways, if you have a thing for aviation and want something a bit more special than a basic Rolex, the stainless steel version looks like a good bet. And if you just escaped an insane asylum and found someone else’s black card…then you can probably justify buying the platinum version too…but then again you probably justify a lot of things that sane people would frown upon.

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